{"id":786,"date":"2025-06-24T09:10:00","date_gmt":"2025-06-24T07:10:00","guid":{"rendered":"https:\/\/www.lacittadella.com\/la-storia\/"},"modified":"2026-07-10T14:50:55","modified_gmt":"2026-07-10T12:50:55","slug":"history","status":"publish","type":"page","link":"https:\/\/www.lacittadella.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1750769837479{background-image: url(https:\/\/www.lacittadella.com\/wp-content\/uploads\/2025\/06\/CITTADELLA_murales-scaled.webp?id=145) !important;}” min_height=”500px” el_class=”header-vetrina”][vc_column][vc_custom_heading text=”La Cittadella,
\na historic Tuscan coffee roastery since 1965″ font_container=”tag:h1|text_align:center|color:%23FFFFFF” use_theme_fonts=”yes” css=””][\/vc_column][\/vc_row][vc_row source=”” text=”CAFF\u0116 DI QUALIT\u00c0” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” google_fonts=”font_family:Abril%20Fatface%3Aregular|font_style:400%20regular%3A400%3Anormal” el_class=”centered-border-header” link=””][vc_column][vc_custom_heading text=”THE ROASTING” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”” el_class=”centered-border-header”][vc_custom_heading text=”Tuscan Rostery 1965″ font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”” el_class=”m-2″][vc_column_text css=”” el_class=”quote-container”]<\/p>\n

\u201c<\/span>La Cittadella SpA is a historic Tuscan coffee roastery founded in 1965 in Pontedera. It takes its name from the ancient fortress of the Medicean port of Pisa, where large shipments from the \u201cNew World\u201d arrived during the times of the four Maritime Republics.\u201d<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzOTc4Yzg2JTIyJTNFMTk2NSUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”A small coffee roastery is born in the province of Pisa” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

In 1965, the company LA CITTADELLA Sas was established and entrusted to the newly graduated Alberto Grotta with the goal of creating a small coffee roasting business to supply the recreational clubs in the city of Pontedera and throughout the province of Pisa.<\/p>\n

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\u201cThe first Cittadella coffee blend and the Miriam blend are created and marketed\u201d<\/strong><\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzODQ3NjcwJTIyJTNFMTk4NSUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”Need to expand the Tuscan market” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

In the mid-80s, to keep up with the company’s ever-increasing costs, Alberto Grotta, in agreement with the owners at the time, decided not only to expand the customer base to include bars and public establishments but also to extend the coffee roasting business to some provinces in Tuscany.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzNmY1ZjU3JTIyJTNFMTk5MiUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”Change of ownership of the Roastery” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

It\u2019s a historic year for the roasting company, when Alberto Grotta and some employees decide to buy the company shares from the previous partners and implement new market and expansion strategies to boost their clients in Tuscany.<\/p>\n

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\u201cThe Cittadella blend is perfected and other blends are created to meet the new market needs\u201d<\/strong><\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzNWI0OTQxJTIyJTNFMjAwNCUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”Steady double-digit growth” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

Thanks to Alberto Grotta’s business insight and the addition of other members in strategic roles, we have seen steady double-digit growth leading up to the creation of CITTADELLA Spa.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzNDczMjI4JTIyJTNFMjAxNiUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”Alberto’s passion and dream go on” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

In 2016, we lost our founder Alberto Grotta, the soul and guide of the roastery. Today, Veronica Grotta, leading the second generation, carries on his dream with passion and dedication, looking to the future with the same strength he passed on to us.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzNDczMjI4JTIyJTNFMjAyMSUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycG9zdCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=”New technologies for quality roasting” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=””]<\/p>\n

After a careful research and development phase, the company invested significant resources to create the new fully automated ‘production plant 4.0’, aiming to ensure uncompromising in-cup quality for its customers.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vLWNlcmNoaWF0byUyMiUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGNsYXNzJTNEJTIycHJlJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTIwJTIwJTIwJTIwJTNDZGl2JTIwY2xhc3MlM0QlMjJhbm5vJTIyJTIwc3R5bGUlM0QlMjJiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzMzMxYzExJTIyJTNFdG9kYXklM0MlMkZkaXYlM0UlMEElMjAlMjAlMjAlMjAlM0NkaXYlMjBjbGFzcyUzRCUyMnBvc3QlMjIlM0UlM0MlMkZkaXYlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_custom_heading text=”Quality and foreign market” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1783687367689{padding-bottom: 42px !important;}”]<\/p>\n

Today, Cittadella Spa, led by the second generation, positions itself as a strategic partner for the HO.RE.CA sector, offering its clients premium coffee blends and consulting services in Italy and around the world.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”marrone-bg colonne-bordo-sep” css=”.vc_custom_1750756480590{padding-top: 42px !important;padding-bottom: 42px !important;}”][vc_column width=”1\/3″][vc_custom_heading text=”Mission and Values” font_container=”tag:h4|text_align:center” use_theme_fonts=”yes” css=”” el_class=”ocra-color” link=”url:https%3A%2F%2Fwww.lacittadella.com%2Fmission-e-valori%2F|title:Mission%20e%20Valori”][vc_column_text css=””]Cittadella’s ‘mission’ in the world of coffee and the everyday values that guide us to improve the quality of our products and the services we offer to our customers.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text=”The Brand” font_container=”tag:h4|text_align:center” use_theme_fonts=”yes” css=”” el_class=”ocra-color” link=”url:https%3A%2F%2Fwww.lacittadella.com%2Fil-brand-cittadella%2F|title:Il%20Brand%20Cittadella”][vc_column_text css=””]Discover how we like to be recognizable and know how to stand out with elegance and simplicity.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text=”Cittadella People” font_container=”tag:h4|text_align:center” use_theme_fonts=”yes” css=”” el_class=”ocra-color” link=”url:%23″][vc_column_text css=””]Every story has its protagonists\u2014discover who has made our coffee unique in the world for over 50 years[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”whitesmoke-bg”][vc_column][vc_custom_heading text=”Do you want to take a guided tour in the world of coffee?” font_container=”tag:h2|text_align:center” css=”.vc_custom_1783687439425{padding-top: 42px !important;}”][vc_column_text css=””]You will take an unforgettable journey discovering the production process \u201cfrom green coffee to cup\u201d and enjoy a small tasting with various brewing methods that highlight the unique characteristics and aromas of the varieties and origins we roast.
Fill out the form and one of our Cittadella Coffee Experts will get back to you to arrange your visit.<\/strong>[\/vc_column_text]\n

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